That way, all of your music will be available to play, and so will podcasts. Wherever Apple Music is, Windows should follow. Make the app available everywhere - from Apple's App Store, to Google Play, and even on PlayStation 5 and Xbox. So for example, if you’re on vacation to Paris, you’ll be greeted with a playlist of French artists, custom-tailored to your favorite genres. Introduce a subscription, and implement the new Co-Pilot AI to give you curated playlists based on the information you give it, as well as letting it access your time and location data to help generate playlists for you. This is how Microsoft should start to give it some love:įirst of all, partner up with a major player like Google or Amazon, as it has before with its Microsoft Store in bringing those platforms' apps to its own storefront, and create a Windows Music Store, while making it accessible from the Media Player app only. It was an odd dose of nostalgia as I clicked on the icon, but there it was - even the user interface felt like the Media Player of old, newly updated for touchscreen displays.īut since its debut, there’s not been a major update since the end of 2022. There are plenty of users who have both an Apple and a Windows device, so with this in mind, perhaps it's time at WWDC for the company to recognize this, and put iTunes to bed.Microsoft surprised a lot of users in 2022 when it brought out a new-and-improved Windows Media Player, myself included. ITunes has had its day - it's a relic of an era where we used PCs and laptops to manage our music for our iPods, and for a time, apps for our iPhones. Perhaps this is where the Apple TV app, found on televisions, could come over to Windows 11 to alleviate this, while podcasts could be their own app for both Android and Windows devices.

Yet iTunes still offers podcasts and videos that can be bought within the app in Windows, which complicates things. Translating this to Windows would be a challenge, but as Apple Music is available on Android, there may be potential to make it available to Windows 11 users as an app as well, saving the company from having to support two music apps on two different platforms.Īs Android apps are available as a preview for users in the Microsoft Store, this could make sense for Apple and Apple Music users who don't have a Mac, especially as it's also arrived on Roku devices.

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